Game of Thrones “The Sight”

HBO
Melissa Eccles
2014

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To engage fans between seasons, we created “The Sight” – an immersive in-world experience.
After releasing a mysterious tweet, fans flocked to www.ThreeEyedRaven.com to receive the power to see the future via SMS or Twitter.
We created an erratic distribution model, utilizing geographical randomization to deliver visions comprised of new and previously unreleased content.
Like a dream, visions were ephemeral – links burned, content was single view and unsharable.
Conversation skyrocketed.
By weaponizing time we shocked an “unshockable audience.”
View the Case Study here.