John Lasseter has said that to take something inert, and through motion, give it life—living, breathing, thinking and having emotions—that’s animation. This idea is evident in the work we’ve done for The American Red Cross, RIOT Games, and FEMA. Our animation team brings a sense of wonder and boundless imagination to every project, drawing upon the entire range of techniques from traditional animation to stop motion and 3D.
A captivating title sequence is an integral part of how the audience experiences a story. It’s an introduction to the world, the characters, and the themes of the show. It has to look great, set the tone, and be eminently re-watchable. It should be a treat week after week, a beautiful fusion of design and storytelling that welcomes the viewers and is always a pleasure to watch. We’ve created some of the most iconic title sequences in the industry, including the Emmy award-winning work for Game of Thrones and True Detective.
Great broadcast design walks a tightrope—you must stay true to the brand identity while pushing it forward, creating a look and feel that is simultaneously unique yet instantly recognizable as on-brand. Whether it’s designing a visual system for the well-established program Independent Lens, or creating atmospheres that transcend the graphics package into visual elements of stage design and live performances at the VMA’s and The Oscars, we’re adept at working with clients to explode the boundaries of on-air graphics.
This is an incredible era for people who love to tell stories. Great stories are universal, but the way we tell them is evolving with technology, allowing us to expand our favorite worlds, characters, and narratives into realms far beyond the limits of linear storytelling. Our immersive entertainment team creates experiences that emotionally deliver to fans while broadening the engagements and reach of our clients’ properties with current and new audiences. #The Sight, a celebrated in-world experience for HBO’s Game of Thrones earned raves from GoT’s notoriously fickle fans and media outlets Huffington Post, Variety, Nerdist and Esquire alike.
Rock Paper Scissors
We are in the unique position to have within our family of studios, the talented editors at Rock Paper Scissors. Our collaborative relationship with RPS gives our studio the immeasurable value of being able to craft stories with the well-trained eyes of world class editors overseeing the editorial process.
Visual Effects have become an integral part of our production process. The artists at a52 are part of our core post-production team at the studio. Whether it’s photo-real CG, seamless compositing, digital color correction or complex post pipelines, the artists and engineers at a52 work hand-in-hand to bring every project to life.
Live Action Production
Elastic leads the charge as a multidisciplinary studio well versed in artful live-action. Our full service production team supports the director’s creative vision with production management, cinematography, production design and casting. The results blend compelling performances, stunning production values and striking visual design.
Elastic has established a place at the forefront of multiplatform storytelling. Our directors have developed a distinctive arsenal of techniques to build worlds and launch franchises. We can distill vast and sprawling game worlds into concise and compelling trailers, supported by breathtaking visuals crafted long before the game itself is ready for audiences. Our trailers for Ubisoft’s Watch Dogs, Riot Game’s League of Legends and Tom Clancy’s The Division have reached massive audiences across the globe, helping to build some of the industries biggest franchises.
Rock Paper Scissors Entertainment
Built from the DNA of Elastic, Rock Paper Scissors and A52, Rock Paper Scissors Entertainment specializes in the development and creation of original content across all genres and formats. Whether it be a feature film, television series, documentary or branded content project, Rock Paper Scissors Entertainment utilizes all divisions and talent of the studio to provide a unique full-service development and production company. 2017 marked the second Oscar nomination in a row for Rock Paper Scissors Entertainment with the Netflix documentary feature 13th. The previous year’s nominee was Winter on Fire: Ukraine's Fight for Freedom. The Emmy nominated 30 for 30 film First Pitch was directed by Angus Wall, and is now a 9/11 perennial on ESPN.
Elastic takes home 2 Emmys
Ava DuVernay’s 13th wins Best Documentary and Outstanding Motion Design! We’re thrilled for the Rock Paper Scissors Entertainment team for their part in this incredible project, including Angus Wall as EP, and the Elastic artists who created the moving visual design.
NFL’s New Marketing Campaign Channels Hollywood Blockbusters
Elastic brings it’s main title powers to the world of advertising for the NFL’s latest campaign of “suspenseful blockbuster trailers” – Variety.
MTV VMAs design is a tidal wave of liquid pop
In a year that celebrates the original launch of MTV and it’s symbolic Moonman, Elastic created a visual design for the VMA’s that exalts and fetishizes the trophy. Watch the highlights from our molten metallic package, led by design director Duncan Elms.
Vanity Fair interviews our Creative Directors
“It’s clear from speaking with the creators at Elastic that they don’t consider themselves pigeonholed as graphic designers or glorified animators for ads. Instead, they think of themselves as filmmakers.” – Read all about Elastic Studios, and the creators behind some of the most iconic opening title sequences in Vanity Fair.
Silver Lion at Cannes for Main Title Design
Congratulations Patrick Clair and our partners HBO on the Silver Lion at Cannes Lions International Festival of Creativity for the Westworld Main Title. Cheers!
Our very own Patrick Clair was recognized as part of Adweek’s “12 Artists and Authors Who’ll Inspire, Enlighten And Occasionally Offend You” as part of their #Creative100 for 2017. Check it out!