Fantastic Beasts and Where to Find Them

Warner Bros.
Melissa Eccles
2016


For more than a year, our partnership with WB Digital Marketing on Fantastic Beasts and Where to Find Them included strategic + creative direction as well as content creation, across multiple platforms and partnerships.
MAKING THE INVISIBLE VISIBLE
Our strategy centered around the idea that magical and mundane worlds have always coexisted in space and time. It is simply the awareness of each that can make the invisible, visible – revealing what was always there. Executionally, our objective was to set the stage for
the story of magic in America and to bring some of that magic into fans’ worlds through the technology they use everyday.From ideas like partnering with Google to cast spells across the web, to animated world building narratives, to magical emojis that unlocked content on Twitter, Elastic collaborated with WB to bring magic to life for fans around the world.