After spending years in the editorial room as an editor and partner at Rock Paper Scissors surrounded by people, its no wonder that Adam Pertofsky has found a new love in working with them as a director. His desire to craft a story starts way before the editorial process begins. After his Academy Award Nominated Documentary Short, "The Witness: From the Balcony of Room 306", Adam has gone on to direct numerous commercials for Anheuser Busch, the NBA, Visa and most recently Google. His understanding of people has allowed him the great talent of patience when working in the documentary genre. He recognizes that sometimes when working with people, its not always in the script, but in the discovery of time spent with those people that your find the best story. Adam is currently developing his next documentary about a tragic nightclub fire in Chicago of 2003 that took the lives of 21 people, E2: Panic, Tragedy, Chaos.